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In BSN's own words: Bio-Engineered Supplements and Nutrition, Inc. (BSN) was created in order to provide the most unique and effective products scientifically engineered to enhance your physique, physical performance, and well being. Founded in 2001, BSN has become a global leader in sports nutrition with its precise dedication for creating dynamic, cutting edge, and result-producing products which are sure to inspire each person to exceed their true potential and greatness that lies within. BSN is steadfast in its commitment to setting new standards in product development with complete dedication to one very important principle: innovation … never duplication!