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In Gaspari's own words: Though novel even by today’s standards, my decision to try and make my living in this industry fell on one sole objective, to make products far better than any the sports nutrition industry has ever seen – and support them with unbiased, independent clinical research. Though I’ve come to understand this concept as quite foreign to the vast majority of supplement companies in our industry, call me competitive, but I really don’t see the point in coming out with a product unless its at the very pinnacle of what science has to offer and, of course, it absolutely smokes whatever’s been done before. Why else would anybody do it, right?